Clay Collection
WOW Group, a leader in the manufacturing and commercialization of small-format ceramic coverings, announces the launch of DNA Tiles, a new brand entering international markets with the vision of transforming the essence of ceramics with timeless collections that stand the test of time. The launch of DNA Tiles marks a significant milestone in the expansion of WOW Group, consolidating its leadership in the sector and expanding its reach with an offering that appeals to lovers of contemporary and timeless design. With this new brand, the company expands its product portfolio and reinforces its commitment to offering solutions that meet the demands of the global market, marketing its products among retailers, large distributors, architects, and interior designers, both in Spain and around the world.
The new brand creates designs that last and capture time, through simplicity, ceramic essence, and material authenticity.
DNA Tiles joins the portfolio of WOW Group, the parent company of WOW Design, further strengthening its leadership position in the small-format ceramic segment. The new brand will be distributed both in Spain and worldwide through retailers, large distributors, and specifiers.
Plinto Collection
Flash Bars
DNA Tiles is the new small-format ceramic proposal from WOW Group, pieces designed to capture the purity and authenticity of ceramics through collections that blend the best of tradition and modernity. Each DNA Tiles piece is created with a focus on enduring over time, resisting passing trends, and becoming a benchmark for style and functionality. “With DNA Tiles, our goal is to take a solid step towards a new ceramic proposal. We want to offer special and simple products for spaces that provide lasting value. We are inspired by current trends, but always with a deep respect for the timeless and sophisticated design that defines our new brand,” said David muñoz, Marketing Manager at WOW Group. DNA Tiles emerges as an innovative and environmentally respectful brand, safeguarding the legacy of traditional ceramics. Each collection is the result of a careful combination of artisanal techniques and cutting-edge technology.
Clay Collection
Clay Collection
Chalk Collection
About WOW Group
WOW Group is a leading company in the design, manufacturing, and commercialization of small-format, high-added-value ceramic coverings, with over 20 years of experience leading its sector. The new DNA Tiles brand joins the WOW Group portfolio, which already includes WOW Design, further strengthening its leadership position in its segment. WOW Group is internationally present in 90 countries and has 20 years of experience in the ceramic industry for prescription.
Match Collection
Currently, it has an annual turnover of nearly €65 million, provides stable employment to 300 people in its immediate surroundings, and is experiencing annual growth of around 40% in its revenue. The main destinations for its sales are the U.S. and European Union countries, and its mission is to continue growing in these two markets, primarily in the prescription channel with the design of small-scale, high-added-value ceramic products.
DNA Tiles
